Your business works hard. Your website should exist.
Northlight builds clean, fast, professional websites for New Jersey service businesses that don't have one yet. No build fee, one simple monthly price, and you see a preview of your site before you pay a dollar.
We build first. You decide after.
Most web designers ask you to pay up front and imagine the result. We do it backwards: we build your site first, send you the link, and you only move forward if you like what you see.
You get a link
We build a complete preview of your site using your real business: your reviews, your photos, your services, your town.
FREE, NO STRINGSYou take a look
Like it? A one-page agreement and your first $100 month starts the full build. Don't like it? Delete the email and nothing happens. No pressure, no follow-up calls.
We finish it together
A 15-minute call to get your details right, then we polish the site, wire up your contact form, and connect your domain.
You go live in a week
Your site is live within one week. The monthly covers hosting, maintenance, and edits - and after 12 months, the site is yours outright.
Everything a local business needs. Nothing it doesn't.
No bloated packages, no features you'll never use. Every Northlight site ships with the essentials done properly.
Custom design
Built around your trade, your town, and your photos. Not a template with your name pasted in.
Fast on every device
Loads in a blink on phones, where most of your customers will find you.
Found on Google
Set up so people searching for your service in your area actually find you.
Your reviews, front and center
The five-star reputation you earned on Google, put to work selling for you.
Leads reach your phone
A contact form and click-to-call number, so a visitor becomes a phone call.
Secure and yours
HTTPS security and your own domain, managed for you and transferred to your name with the site after 12 months.
No build fee. One simple monthly.
You shouldn't need a meeting to find out what a website costs. We build the whole site for nothing up front, you pay a flat monthly, and after a year it's yours outright.
Site Plan
The complete website, built and launched with no build fee. Everything a local service business needs to win the customer who just searched your name.
- Custom design and copy
- Your reviews and photos
- Contact form to your phone
- Your own domain, yours with the site at 12 months
- Hosting, maintenance, and edits included
- Own the site after 12 months
Growth Plan
Everything in the Site Plan, plus monthly work that brings customers in instead of a site that just sits there.
- Everything in the Site Plan
- Monthly local SEO check with fixes applied
- A fresh seasonal content piece
- Google Business Profile posts
- Your newest reviews added to the site
- Monthly performance report
We take three builds at a time, so every site gets real attention. If the slots are full when you reach out, you get an honest start date.
Get Your Free PreviewFair questions, straight answers.
The things business owners actually ask us.
Is the preview really free?
How can there be no build fee?
What if I want changes to the preview?
When do I actually own the site?
What happens if I cancel?
Can I just buy the site outright instead?
How do you know so much about my business already?
Built in New Jersey, for New Jersey businesses.
Northlight Web Design is run by David Kincade, a Rutgers University graduate with a major in communication and a minor in digital media, based in central New Jersey. Before building websites, David spent years working in landscaping and restaurants, which is exactly why Northlight exists: the best tradespeople and service businesses are often the ones with no website at all. Their work speaks for itself in person, but online they're invisible, and every week customers who search for them find a competitor instead.
Northlight fixes that with honest pricing and zero runaround. We work mostly with painters, landscapers, and other home service pros across the Jersey Shore and central New Jersey. More than 260 New Jersey businesses already have a preview built and waiting. If you got an email from us with a preview of your site, that link is real, it was built specifically for your business, and the person who replies when you write back is David.
Want a website that pulls its weight?
Tell us your name, your business, and your town. You'll have a working preview of your website in front of you within one business day.
Your note is on its way to David. Expect your preview within one business day.